April 2011 News
Leatherman Partners with Major League Soccer
Two Portland, Oregon Icons Meet on the Field
Portland, Oregon, April 14, 2011 - Leatherman Tool Group and Major League Soccer's Portland Timber's announced their sponsorship agreement solidifying a partnership between two of the city's most well-loved icons. As part of their continued support and commitment to the community it has always called home, the Portland-based multi-tool manufacturer has signed on as the exclusive sponsor of the Timber's famous, chainsaw-wielding mascot, "Timber Joey."
No stranger to passionate and loyal fans, Leatherman Tool Group has been manufacturing their world-famous tools in Portland going on 30-years now. "The opportunity to celebrate Major League Soccer coming to your city isn't something that comes along everyday", says VP of Marketing Roger Bjorklund. "Their passion and excitement -- the Timber's Army -- at the games is enough to get anyone fired up. To be a part of that with the fans is really exciting."
Also important to the company's decision to partner with the MLS team, was the Timber's dedication to community involvement. "Community is something we stress strongly in our company," says CEO, Jake Nichol. "From our commitment to forever remain an Oregon manufacturer supporting jobs and industry here in Portland, to our individual employees and the time they spend volunteering and supporting the community. We expect the same from our partners." The Timber's commitment to Oregon-based groups such as Friends of the Trees, and youth athletics was a very important part of Leatherman's decision to partner with the team.
About the Portland Timbers
On March 20, 2009, Major League Soccer (MLS) awarded Portland the league's 18th franchise to begin play in the top-flight professional soccer league starting in 2011. The Portland Timbers will mark their debut MLS season in 2011 in a significantly renovated stadium that will create one of the most unique and authentic soccer environments in the country. The Timbers have been a beloved part of the Portland sports landscape since their early beginnings in the North American Soccer League in 1975, launching the era of "Soccer City USA" in the Rose City.
Founded in 1983, Oregon-based Leatherman Tool Group is the world's largest manufacturer of high quality multi-tools. Tim Leatherman's manufacturing standards remain unmatched in the industry today. With more than 50 million tools sold and distribution in more than 86 countries, the Leatherman tradition of manufacturing innovative, high quality, highly useful products continues to endure.