Mission Statement

We improve people's lives by creating products which prepare them for the expected and unexpected.


We will forever be an Oregon manufacturing company.

We share our financial success liberally with our employees.

Our products are the best on the planet, create passion and are the lifeblood of our brand.

We continually improve. Standard work is in place and visible for all areas, and we continually improve our business by adhering to, and maintaining it.

Core Values

  • We thrill our consumers with quality, products and service.
  • We care about each other's well-being.
  • We share ideas, challenge each other and do the right thing.
  • We respect each other, show humility and grow from our failures.
  • We foster the development of individuals to reach their greatest potential.