July 2011 News
At Leatherman Value-priced Doesn't Mean Made Overseas
Portland, OR, July 18, 2011 - Today the two fastest growing segments in the multi-tool industry are the $20-$50 and $100+ (specialty-tool) price points. Drivers for this $20-50 price point are primarily first-time buyers looking for value AND design, without sacrificing brand.
Leatherman is introducing two fresh, new solutions - the Sidekick™ and Wingman™- for the stale design and lower quality of the current entry-level tools on the market. Both new models are densely-packed with a contemporary design that's attractive to a wide variety of first-time multi-tool buyers at only $29.99 MSRP. ($39.99 Sidekick).
A Return to Roots
Now more than ever, there is pervasive call for the return to our Made-in-the-USA roots - a sense of pride, hard, honest work and that pioneering spirit that makes us so resilient and self-sufficient. Even for the value-priced Sidekick and Wingman, Leatherman has no plans to move its Portland, Oregon manufacturing.
The Sidekick and Wingman are 420 stainless steel and feature Leatherman's popular outside-accessibility design for one-handed opening of the knife blade. A first on any Leatherman tool the Sidekick and Wingman have sprung jaws. Also included will be; a saw, file, knife, scissors, screwdrivers, bottle/can opener, serrated knife, clam-package opener, removable pocket clip, saw and wire cutters . Exact tool set varies depending on the model.
Both models are just shy of four inches so they're the perfect pocket-carry size. Like all Leatherman tools, the Sidekick and Wingman are backed by an industry-leading, no-hassle, 25-year warranty. Models will begin shipping worldwide in September 2011 just in time for the holidays.
For more information about Leatherman and their full line of products, contact Marketing Communications Manager, Juli Warner at firstname.lastname@example.org or 503-253-7826.